The fortune at the bottom of the pyramid : eradicating poverty through profits /
Prahalad, C. K.
The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad - ʺRevised and updated fifth anniversary editionʺ. - Upper Saddle River, NJ : Pearson, 2014 - xxii, 407 p. : ill. ; 24 cm
SIP1410
9780133829136 0133829138
developing countries--poverty--globalization--economic policy--economic conditions
economic development--economic theory--economics--development--finance--social conditions
target marketing purchasing power international business enterprises
The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad - ʺRevised and updated fifth anniversary editionʺ. - Upper Saddle River, NJ : Pearson, 2014 - xxii, 407 p. : ill. ; 24 cm
SIP1410
9780133829136 0133829138
developing countries--poverty--globalization--economic policy--economic conditions
economic development--economic theory--economics--development--finance--social conditions
target marketing purchasing power international business enterprises