TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid: eradicating poverty through profits 
SN  - 9780133829136
PY  - 2014///
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - developing countries
KW  - poverty
KW  - globalization
KW  - economic policy
KW  - economic conditions
KW  - economic development
KW  - economic theory
KW  - economics
KW  - development
KW  - finance
KW  - social conditions
KW  - target marketing
KW  - purchasing power
KW  - international business enterprises
N1  - SIP1410
ER  -