000 01032cam a22002897a 4500
001 17040108
003 SE-LIBR
005 20141017101512.0
008 141016s2014 xxua 001 0 eng c
020 _a9780133829136
020 _a0133829138
040 _aPECEN
_dOCLCO
_dOCLCF
_dOCLCO
_dSipr
041 _aeng
100 1 _aPrahalad, C. K.
245 1 4 _aThe fortune at the bottom of the pyramid :
_beradicating poverty through profits /
_cC.K. Prahalad
250 _aʺRevised and updated fifth anniversary editionʺ.
260 _aUpper Saddle River, NJ :
_bPearson,
_c2014
300 _axxii, 407 p. :
_bill. ; 24 cm
500 _aSIP1410
650 7 _adeveloping countries
_xpoverty
_xglobalization
_xeconomic policy
_xeconomic conditions
650 7 _aeconomic development
_xeconomic theory
_xeconomics
_xdevelopment
_xfinance
_xsocial conditions
653 _atarget marketing
653 _apurchasing power
653 _ainternational business enterprises
852 _h(1-77) Prahalad
942 _cMONO
999 _c78759
_d78759